Greg Gifford explains how local SEO, reviews, Google Business Profiles, and AI are changing search for auto dealers.
Search is changing fast, and dealerships need to understand what that means for how customers find them online.
In this episode of Dealer Driven, we’re joined by Greg Gifford, Chief Strategy Officer at SearchLab Digital, to break down local SEO and why dealerships need a more strategic approach to search. Greg explains how Google’s local algorithm works, why more content doesn’t always mean better SEO, and what dealers can do to improve their visibility.
We also dive into Google Business Profiles, customer reviews, and how AI is changing the way shoppers search. Greg shares why dealers need to answer questions earlier in the customer journey and why strong SEO remains essential for showing up in AI-powered search.
Plus, we discuss balancing paid and organic search, the challenges facing dealership groups with multiple rooftops, and why reviews and reputation management should be part of a dealership’s broader digital strategy.
Whether you manage one rooftop or a large dealership group, this episode offers practical insights to help you think more strategically about local search and prepare for what’s next.
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Presented by The National Automobile Dealers Association
https://www.nada.org/