Dealer Driven

The Intersection of Racing and Running a Dealership

Episode Summary

Bud Denker, President of Penske Corporation, shares how leadership, teamwork, and lessons from racing can help dealerships build stronger, higher-performing teams.

Episode Notes

What can dealership leaders learn from the world of motorsports?

Bud Denker, President of Penske Corporation, joins Michael Hayes and Camron Wilson to share how the same principles that drive success on the racetrack also drive success in the showroom. From leadership and teamwork to accountability and continuous improvement, Bud explains the common thread connecting Penske's racing teams and dealership operations.

He reflects on lessons learned from winning and losing, the impact of training through the NADA Academy, and how technology is changing both motorsports and automotive retail. Bud also shares his thoughts on balancing short-term performance with long-term growth, the future of electrification, and the leadership traits that help teams perform at their best.

Hear how one of the most successful organizations in automotive retail and motorsports approaches leadership, training, and long-term success.

Follow Us

Presented by The National Automobile Dealers Association
https://www.nada.org/