Dealership consultant Joe Akers explains how dealers can protect customer data, manage vendor risks, and more.
Dealerships are generating more data than ever before, but ownership and control are not always the same thing. As digital retailing accelerates and technology vendors multiply, protecting dealer data has become a critical business priority.
In this episode of Dealer Driven, hosts Camron Wilson and Michael Hayes are joined by Joe Akers, a dealership management consultant with nearly three decades in the retail auto industry. Joe has worked across Ford, Nissan, and Porsche dealerships, including serving as General Manager, and has spent the past 20 years focused on digital marketing strategy and measuring true ROI. He works closely with dealers to evaluate their digital ecosystems, safeguard customer information, and use data more strategically.
The conversation breaks down what “owning your data” actually means in practical terms, from DMS and CRM contracts to vendor integrations and secure transfer processes.
For dealers looking to protect their independence, improve marketing efficiency, and strengthen operational clarity, this episode provides clear starting points and practical guidance.
Follow Us
Presented by The National Automobile Dealers Association