Celia Winslow explains how financial literacy helps dealerships build trust, improve buying experiences, and create long-term customer loyalty.
Financial literacy is at the core of every vehicle purchase, but it is often overlooked in the buying process. From understanding loan terms to making confident financial decisions, customers depend on clear and simple information when stepping into a dealership.
In this episode of Dealer Driven, hosts Camron Wilson and Michael Hayes sit down with Celia Winslow, President and CEO of the American Financial Services Association (AFSA), to talk about why financial literacy matters more than ever—especially as customers expect clearer explanations and greater transparency around their financing options.
Celia shares how AFSA, the AFSA Education Foundation, and NADA work together to support consumers through financial education, and why initiatives like Financial Literacy Month are an important reminder for both dealerships and customers. She also highlights some of the most common misunderstandings customers bring into the showroom, from confusion about interest rates and loan terms to issues of affordability.
Whether you are working on the showroom floor or leading dealership operations, this episode offers practical insights you can start applying right away.
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