Michelle Phelps explains how data control, security, and cleanliness help dealerships reduce risk and improve performance with Native Vault.
Security isn't just about protection, it’s about control. And for dealerships, that control over data is quickly becoming non-negotiable.
In this episode, Michelle Phelps, Senior Director of Customer Success at Authenticom, joins hosts Camron Wilson and Michael Hayes to explore the importance of dealership data control. They discuss Native Vault, a free resource available to NADA members, and how it helps dealers manage, secure, and optimize their data on their own terms.
Michelle shares real-world examples of what can happen when dealers overshare or lose track of vendor access. The conversation covers compliance risks, the operational impact of dirty data, and how better data practices can strengthen vendor relationships and increase marketing ROI.
This episode offers actionable steps any dealership can take to protect sensitive data, ensure clean data flows, and streamline their digital operations with confidence.
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Presented by The National Automobile Dealers Association
https://www.nada.org/